Love this idea, no app or pilot needed for all the basic drone shots and it's just the first one, can't wait to see what v10 will do. Small and cheap too! There is an app that lets you do more too, and it has one of the coolest features I've seen- it can record audio from the phone, not the drone, and it removes the drone sound. In the beginning of the two outdoor review videos you can see them talking using it. The biggest issues I see with it are wind resistance and collision avoidance, both have already been conquered in conventional drones so I'd guess those will be non issues soon.