Love my 255/85/16s. Taller and skinner than a 285/75/16, no rubbing with stock rims and upper control arms, less weight and friction = better MPG, handles amazingly on the trails and snow.
I have gone through this whole thing in the 40+ years I have been wheeling and have run tall and narrows. Obviously I settled on the fat and tall, probably some Freudian thing to compensate for my skinny frame and light ass. Even though I have a minor in Psych, I never paid much attention to it....nor do I put too much credence behind it....What I have works well for what I do. If I was doing an expedition type rig, there is no question that I would go the tall and narrow route......
I am convinced that tall and skinny tires are the way to go. I run 255-85r16 on my 4Runner and just put 235-85r16 on the tacoma.