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Thread: 1954 JEEP PROMO FILM

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    Default 1954 JEEP PROMO FILM

    "Willys, the “World’s Largest Manufacturer of Utility Vehicles,” presents the “Jeep Family of 4-Wheel Drive Vehicles and Special Equipment,” a circa 1954 black-and-white film promoting Jeeps produced for civilian use. Following the success of Jeeps during World War II, the film opens with an explanation of how the vehicles soon their way to civilian use. Some of the vehicles seen in this film are used by construction companies, farmers, firefighters, and even at airports to tow aircraft and move cargo trailers and plow snow. At mark 02:49 the film introduces other types of Jeep equipment, such as a generator that turns the vehicle “into a mobile source of electric power to operate saws, communication equipment, motion picture equipment, flood and spotlights. And indeed any electrical equipment that must be moved around over bad terrain or in bad weather.” Scenes also capture telephone company repair crews, oil field crews, plus local and state road crews and construction companies. A Jeep is shown at a cemetery at mark 04:03 moving sand, shrubs, and burial equipment around the grounds in addition to lifting memorial markers. The viewer learns about variable engine speeds beginning at mark 05:55 with an up-close look at an engine and a discussion of its power, as well as various ways that power can be tapped for various operations. As it continues the film touts the Jeep rotary cutter (mark 07:45) as high brush is cut down, a hammer mill (mark 08:15), and a trencher (mark 08:30). There are forklift attachments, front and rear winches, as a front winch is shown a dead tree from the ground (mark 10:10). The sales pitch rolls on at mark 11:42 showing some Jeep steel tops including the half-cab, master, and standard top — “each one designed for a special purpose but all three designed to stand up in rough hard service year after year.” Mark 12:00 begins an explanation of the vehicle’s 4-wheel drive capabilities, meaning that the vehicle “can go anywhere to do its job” including remote camping and hunting spots, while by mark 13:48 there’s a look at a Willys sedan delivery vehicle as grocery store employees are shown loading items into the back, and the Willys pick-up trick at mark 14:52. Other models are shown hauling grain and livestock, as well as an ambulance (mark 17:00).

    The Willys MB (commonly known as a Jeep or jeep, formally as the U.S. Army Truck, 1/4 ton, 4x4) and the Ford GPW are four-wheel drive utility vehicles that were manufactured during World War II. Produced from 1941 to 1945, it evolved post-war into the civilian Jeep CJ, and inspired both an entire category of recreational 4WDs and several generations of military light utility vehicles.

    We encourage viewers to add comments and, especially, to provide additional information about our videos by adding a comment! See something interesting? Tell people what it is and what they can see by writing something for example: "01:00:12:00 -- President Roosevelt is seen meeting with Winston Churchill at the Quebec Conference."

    This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit"

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